The specific drugs included in the study were cocaine and morphine, which is what heroin becomes immediately after injection.
“Our research supports the theory that high-fat/high-sugar foods stimulate the brain in the same way that drugs do,” [neuroscientist Joseph] Schroeder said. “It may explain why some people can’t resist these foods despite the fact that they know they are bad for them.”…
“My research interests stemmed from a curiosity for studying human behavior and our motivations when it comes to food,” said [neuroscience major] Jamie Honohan. “We chose Oreos not only because they are America’s favorite cookie, and highly palatable to rats, but also because products containing high amounts of fat and sugar are heavily marketed in communities with lower socioeconomic statuses.”…
“Even though we associate significant health hazards in taking drugs like cocaine and morphine, high-fat/ high-sugar foods may present even more of a danger because of their accessibility and affordability,” she said.
According to Schroeder, “some people can’t resist these foods.” It would be more accurate to say that some people don’t resist these foods, perhaps because they do not have exactly the same values, tastes, and preferences as Schroeder and Honohan. Instead of considering that possibility, Schroeder simply assumes that people who eat things “they know…are bad for them” cannot help themselves. His explanation for this unproven premise is that “high-fat/high-sugar foods stimulate the brain in the same way that drugs do.” But if the neurological effects of Oreos make them impossible to resist, how is it that most people manage to resist them, consuming them in moderation or not at all?